PR conference for the Gas Industry

It would be nice to be a fly on the wall at this conference.
Notice the part about "leveraging social media".
I wonder if this includes techniques for getting
anti-drilling people banned from posting on Facebook?

October 31-November 1 2011, Houston, Texas Chesapeake, Encana, Apache Lead Hydraulic Fracturing Media & Stakeholder Relations Initiative Agenda Register to Attend Speakers PDF Program Dear Stakeholder, Whether it originates from militant NGOs or well-respected journalists from the New York Times, sensationalist stories motivated by an anti-unconventional oil & gas agenda, specifically regarding hydraulic fracturing, are now an every day reality that shale gas and tight oil operators must deal with. Therefore, to ensure the long term sustainability of North American unconventional oil & gas production and protect the industry from demands for intrusive regulation, it is vital that E&P companies develop the right tools and strategies to devise an effective, media, stakeholder, community and public engagement strategy to overcome concern over hydraulic fracturing. Because of this, the Media & Stakeholder Relations: Hydraulic Fracturing Initiative 2011 (October 31st - November 1st, Houston) will bring together directors from leading E&P companies across North America including Chesapeake, Range Resources, Anadarko, Encana, EQT Corporation, Cabot Oil & Gas, Williams Energy and Apache as well as representatives from the key industry associations such as the API and IPAA, to break down the most effective ways of communicating with all stakeholders on the issue of hydraulic fracturing, through traditional and emerging media platforms. This is the only event designed specifically for communications professionals in the unconventional oil and gas industry. It will bring together speakers from the major E&P companies to discuss putting up a united industry front, looking at leveraging the internet and social media to more effectively reach a larger audience of stakeholders and the public, provide case studies of successful strategies from grass-roots community level up to mass media and governmental regulation, and will offer practical, commercial solutions to drive forward the industry's position. Key topics of focus at the event will include: MEDIA RELATIONS STRATEGIES: Designing an effective media relations strategy on the issue of hydraulic fracturing LEVERAGING SOCIAL MEDIA: Leveraging social media as a communications tool for unconventional oil & gas operators ENGAGING COMMUNITIES: Examining how to translate grassroots support into broader public acceptance CREATING A UNITED FRONT: Strategies for creating a united industry front on the issue of hydraulic fracturing and working together as an industry to safeguard the image of unconventional oil & gas production EMPLOYEE ADVOCACY: Formulating strategies to educate employees and encourage them to be brand ambassadors to resonate a proud and positive company ENGAGING WITH ENVIRONMENTAL NGOs: Understanding NGO's strategies and discussing best practice to productively combat NGOs across media platforms Expert Speakers include: Michael Kehs, VP of Strategic Affairs & Public Relations, Chesapeake Energy Matt Pitzarella, Director of Corporate Communications & Public Affairs, Range Resources John Christiansem, Director of External Communications, Anadarko Petroleum Kevin West, Managing Director of External Affairs, EQT Corporation George Stark, Director Of External Affairs, Cabot Oil & Gas Doug Hock, Director Of Community & Public Relations, Encana Blake Jackson, Social Media Coordinator, Chesapeake Dennis Holbrook, EVP Of Regulatory and Public Relations, Norse Energy Anne Hedrich, Manager of e-Communications, Apache Nicole Nascenzi, Head of Social Media, Williams Linda Schoumacher Rozett, VP of Communications, American Petroleum Institute Jeff Eshelman, VP of Public Affairs and Communications, Independent Petroleum Association of America Chris Tucker, Spokesperson, Energy In Depth This event is part of American Business Conferences groundbreaking Unconventional Oil & Gas series which has been attended by over 1000 delegates in the last year. As the first and only Initiative specifically for communications professionals in the Unconventional Oil & Gas industry, the event is expected to sell-out fast. To view the full program, download the PDF Brochure. Register Now! Save $400 on the registration fee if you register before August 19. Click here to register! For further information on sponsorship or exhibition opportunities, or our group discount rate, please call 1-800-721-3915, or email info@american-business-conferences.com We look forward to welcoming you to the Media & Stakeholder Relations Hydraulic Fracturing Initiative in Houston in October. Jane Thomas Director American Business Conferences T: 1-800-721-3915 E: info@american-business-conferences.com SPONSORSHIP OPPORTUNITIES, please contact info@american-business-conferences.com info@american-business-conferences.com or call (1) 800 721 3915